AI-powered Instagram DM automation

Turn comments into
direct conversations.

Repyla sends automatic DMs whenever someone comments a trigger word on your post — and helps you stay on top of your comment section. Set it up once, let it run.

Start free trial See how it works
@tessablakeley
Just posted • 2 min ago
Where is this? INFO please 🙏
PRICE? 👀
send LINK please!
3 keyword triggers detected → DMs sent automatically

Free 7-day trial · No credit card required to start*

Features

Everything you need to
grow through DMs

Keyword-triggered DMs are the core — plus tools to help you manage your comment section at scale.

⭐ Core feature

Keyword → DM Triggers

When someone comments a specific word like "LINK", "INFO", or "PRICE" — Repyla instantly sends them a custom DM. Like ManyChat, but powered by AI and without the complexity.

⭐ Core feature

Instant Delivery

DMs are sent within seconds of the trigger comment — before anyone else responds. Speed matters for conversions, lead gen, and link drops.

Comment Engagement Tools

Stay on top of your comment section with AI-assisted replies. Monitor your comments, manage responses, and keep your audience engaged — all from one dashboard.

Your Persona, Your Rules

Define exactly how your bot sounds — personality, tone, style. Blacklist accounts, set limits, choose your AI model. Full control, always.

Dual LLM Mix

Use GPT-4o, Claude, or mix both 50/50 for variety. More models mean more natural, less repetitive messages — every interaction feels human.

Full Dashboard

See every DM sent, every trigger fired, every interaction logged. Track daily stats and watch your conversions grow from a clean, simple interface.

How it works

Up and running in minutes

No technical setup. No API keys to manage. Just connect your account and go.

1

Choose your plan

Start with a free 7-day trial. No commitment. Your card is only charged after the trial ends — and you can cancel anytime.

2

Connect Instagram

Log in with your Instagram Business or Creator account. One click, secure OAuth — we never store your password.

3

Set up keyword DMs

Add keywords that trigger a direct message. Someone comments "PRICE"? They get your DM instantly — automatically, every time.

4

Customise your persona

Write a short description of how your assistant should sound. Funny? Professional? It's your voice — just automated.

5

Let it run

Post as usual. Repyla detects trigger comments and sends DMs — you focus on creating content.

Keyword DMs

Turn comments into
conversations

When someone comments a trigger word, Repyla sends them a personal DM — automatically. Perfect for link drops, lead gen, product promos, and customer service.

Instant delivery

DM sent within seconds of the trigger comment — before anyone else responds.

Fully customisable message

Different keyword, different DM. Full control over what gets sent to each person.

Meta-approved flow

The same mechanism used by ManyChat — fully within Instagram's official API guidelines.

Keyword triggers
INFO → Send location DM
LINK → Send product link DM
PRICE → Send pricing DM
COLLAB → Send media kit DM
Last triggered
@sarah.createsLINK ✓
@daily.wandererINFO ✓
@marco.visualsPRICE ✓
Pricing

Simple, transparent pricing

Start free. Upgrade when you're ready. Cancel any time — no questions asked.

Trial
Free
7 days
Try everything with a few limits. Card required — charged only after trial.
Start free trial
✓ 10 DM triggers / day
✓ Manual trigger
✓ 1 Instagram account
✓ Standard persona
– Comment tools
– Auto mode
Most popular
Starter
€19 /mo
Cancel anytime
Keyword DMs + comment tools. Great for creators who post regularly.
Get Starter
✓ 100 DM triggers / day
✓ Keyword → DM triggers
✓ Comment engagement tools
✓ Custom persona prompt
✓ LLM choice + 50/50 mix
– Post-window auto mode
Pro
€49 /mo
Cancel anytime
Full automation. Repyla runs for up to 3 hours after every post.
Get Pro
✓ 500 DM triggers / day
✓ Auto post-window mode
✓ Keyword → DM triggers
✓ Comment engagement tools
✓ LLM choice + 50/50 mix
✓ Up to 3h window duration

*Requires Instagram Business or Creator account.

FAQ

Common questions

Yes. Repyla's core feature — keyword-triggered DMs — uses Instagram's official Messaging API, the same flow used by ManyChat and other approved tools. This is a fully supported use case within Meta's platform guidelines. The comment engagement tools are also built on Meta's official Graph API.
Yes. Instagram's API only allows automation for Business and Creator profiles — personal accounts are not supported. Switching is free and takes about 30 seconds in your Instagram settings.
You define trigger words (e.g. "LINK", "INFO", "PRICE") and a custom DM message for each. When someone comments that word on any of your posts, Repyla instantly sends them your DM. It's the same mechanic used by ManyChat — now with AI-powered customisation and without the steep learning curve.
Repyla helps you monitor and manage your comment section from a single dashboard. You can review incoming comments, see AI-suggested responses, and manage your interaction history — giving you full control over what happens on your posts.
No — that's the whole point. You define your persona in plain text ("funny, casual, loves coffee") and the AI generates unique, natural-sounding messages every time. No two interactions are the same.
The first 1–3 hours after a post gets the most engagement. Pro users can set Repyla to automatically scan for trigger words every few minutes during this window — then pause. This is when fast DMs matter most for conversions.
You can choose between GPT-4o, GPT-3.5 Turbo, Claude 3.5 Sonnet, and Claude 3 Haiku. You can also mix two models 50/50 for extra variety in your messages.
Absolutely. Cancel anytime from your settings page — no calls, no forms, no hassle. Your subscription stays active until the end of the billing period.

Start engaging today.

7-day free trial. No credit card charged until your trial ends.

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